Head of User Acquisition

 
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Company Highlights

  • The Ready Games app delivers three new original mini game eSports tournaments weekly to a passionate audience of casual mobile gamers, where people compete for cash prizes.

  • Our in-house studio is the world’s most prolific, having produced over 200 original mini mobile games in the last 12 months alone!

  • We leverage our proprietary technology to design, build, and deploy original games to mobile without any forced app updates- delivering the equivalent of a “Netflix for gaming” experience on mobile.

  • Ready takes a “Saturday Night Live” approach to gaming- grooving on pop culture with topical, timely, and irreverent game themes before anyone else can.

  • The company is venture-backed with an $8m war-chest to build the world’s leading platform for casual mobile eSports.

With your help, and a multi-million dollar user acquisition budget you control, we can achieve our goal of total world domination!

 

About the Position

The Ready Games  is looking for a Head of User Acquisition (UA)  who is data driven, understands product development and has a deep understanding of conversion success. The Head of UA must grow the company’s player base by optimizing creative performance UA campaigns across third party networks and social channels.

The Head of UA will be responsible for multi-million paid media budget. This position reports to Ready’s CEO.

 

What you’ll do

  • Plan, execute and analyze user acquisition campaigns across gaming  performance UA channels

  • Manage a six figure monthly UA budget

  • Analyze product performance based on key metrics, such as ROAS and LTV

  • Develop best practices and define key KPI’s to ensure success (then beat them)

  • Monitor, optimize, and report on campaign performance on a regular basis

  • Effectively communicate results,  goals, and strategies to management team

  • Analyze data to monitor performance and uncover areas of improvement to optimize key unit economics through recommendations

  • Recommend strategies to improve usage and positioning of Ready Games on paid media platforms

  • Create new and foster current relationships with advertising partners

  • Stay up to date on the latest innovations with user acquisition trends, shifts in market dynamics and emerging platforms

  • Take the lead on your own portfolio of advertising networks

 

What you’ll need

  • 3+ years experience managing paid marketing or UA campaigns, preferably in gaming or mobile

  • Have a deep understanding of user acquisition funnels

  • Have successful relationships with key personnel from stakeholders in  user acquisition networks

  • High-level proficiency in Google sheets and working with large data sets

  • Detail-oriented and analytical with a strong results-oriented, metrics driven approach to problem solving -  especially in regards to tracking performance of UA campaigns

  • Ability to work effectively and efficiently under pressure

  • Knowledge of Mixpanel an asset

  • Knowledge of the mobile gaming industry an asset

  • Experience working within a startup an asset

  • Strong Facebook UA experience

  • Passionate about gaming

 

What you’ll get

  • The opportunity to join the leading competitive mobile platform in one of the fastest growing industries - eSports

  • Great benefits/vacation/personal time plan

  • Work remotely and/or Montreal modern co-working space

  • Flexible live-work schedule

  • International environment offering daily contact with team members from other countries & cultures

  • Opportunity of leveraging your skills and future advancement opportunities.

 

Why Ready?

  • Revolutionizing the Gaming space - Players & Makers

  • At the forefront of eSports for everyone

  • Work with talented enthusiastic individuals who are passionate about gaming and are industry pioneers

  •  Have the ability to put your skills to the test in a fast growing start-up

  • The opportunity  to have a flexible live-work schedule and work at home/ anywhere you are the most happiest and productive

 

How to apply

  • Send us your resume/LinkedIN profile and cover letter explaining your qualifications to “ christina [at] getready.io”

  • Share with us your portfolio or UA achievements

 

Ready Backgrounder

Since 2016, Ready has been revolutionizing the mobile gaming industry for Players (The Ready Games, thereadygames.com ) and Makers (Ready Maker, getready.io ); users growing daily, currently over 1.6 million combined users!

The Ready Games is venture backed, with over $8m in financing. You can read about The Ready Games in Venture Beat and Product Hunt.




The Ready Games

What - The world’s leading  platform for competitive mobile gaming

When - A new game drops every Monday, Wednesday and Friday at 3pm Eastern Time

How - Players have unlimited practice runs , but only one chance to compete for the prize

Win - The pot is split among the top 20% of players.

Download and learn more about The Ready Games HERE

 




David Bennahum